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Life

A Travel & ACCOMMODATION Boutique Marketing Agency

Capturing the stories of Unique homes, spaces & places through language & a lens

Luxe

Home

Life

A Travel & ACCOMMODATION Boutique Marketing Agency

Capturing the stories of unique homes, spaces, & places through language & a lens

About Us

Nice to
Meet You !
Hi, I’m Nicole, founder of Luxe Home Life. Luxe Home Life was brought to life together with talented creators, inspired by my love for mindful travel and the idea of creating a sense of “home” wherever you go. From eco-domes in Canada’s forests to seaside retreats in Tenerife, each space holds a story shaped by its unique setting and community. My team and I collaborate with Airbnb hosts, boutique hotels, and eco-lodge owners, using photography, videography, and design to capture the essence of these places. We emphasize sustainable, intentional travel that goes beyond the walls of a rental, inviting travelers to connect with the heart of each destination.Ready to share the story of your space? Let’s bring it to life together.


Let's Meet!
Mission: Committed to Sustainable Travel

A More Conscious Way to See the World

At Luxe Home Life, our mission is to champion the beauty of “slow” and intentional travel, encouraging travelers to immerse themselves in the local culture, activities, and amenities at each destination. By inspiring guests to explore more thoughtfully, we promote a sustainable approach to travel that benefits both the visitor and the community. We work closely with local vacation rental owners, using storytelling to reveal the magic of “everyday” moments in each stay—moments that transform a space into a true home away from home. Our intimate, “day-in-the-life” content builds trust and connection between hosts and guests, fostering lasting bonds and a deeper respect for each location. Luxe Home Life exists to create memorable, sustainable travel experiences that unite destinations, hosts, and guests in shared stories and meaningful connections.

- Founder, Nicole Dragus
  • Find us On
  • Instagram
01
Content creation
& visual storytelling  
Luxe Home Life specializes in capturing the unique essence of each space through high-quality photography, videography, and design. Our team collaborates with vacation rental owners, boutique hotels, and eco-lodges to create visually stunning, story-driven content that highlights the charm, culture, and ambiance of each destination. This content is designed to engage travellers, foster connection, and inspire bookings.
Book Discovery Call
02
Branding & Marketing
strategy for unique accommodations
Branding with Luxe Home Life goes beyond visuals—it’s about creating an identity that resonates with travellers. We work with property owners to develop a unique brand story that reflects their space’s character and local culture, helping their Airbnb or boutique stay stand out in a crowded market. Through engaging storytelling, cohesive design, and personalized marketing, we attract guests who value authentic, meaningful stays.
Set Up Content Plan
03
Design consultation
for hospitality spaces
With years of experience in interior design and real estate, we offer tailored design consultations for boutique hotels, eco-lodges, and unique accommodations. We collaborate with owners who prioritize sustainable travel, creating spaces that resonate with travelers seeking authenticity and connection. Our consultations enhance aesthetics, reflect local culture, and craft a “home away from home” experience for guests.
Launch Your Social Media

Services

Service
01
Short- Form Video Services
Showcase your property, local community, and unique products with high-quality, professionally edited videos. Includes destination highlights, rental property reels, and product-focused add-ons.
Service
02
Photography
Capture your property’s charm, local community highlights, and unique experiences with editorial-style images. Includes property shoots, destination photography, and product cross-promotion
service
03
Influencer Marketing & Social Media Outreach
Boost visibility and drive bookings by showcasing your rental through our accounts, reaching thousands monthly. Includes tailored content, 30 posts/month, growth insights, and influencer partnerships.
service
04
Travel Branding
We help boutique hotels, eco-lodges, and vacation rentals craft unique identities that resonate with travelers. Includes brand storytelling, audience strategy, visual branding, and marketing insights.
service
05
Interior Design Consult
We create “home away from home” spaces with thoughtful design and local charm. Services include enhancing aesthetics, infusing sustainable practices, and crafting experiences that inspire and connect.
travel resource.
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coming soon
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A Transformational Travel Experience

We are first and foremost adventurers. Our passion is for travel & we explore the world to find the best experiences that different destinations & places have to offer. We believe that travel has the potential to transform individuals from the inside - out & our mission is to capture & create these experiences.

This platform is dedicated to gaining a deeper understanding of what it is about different places & spaces that make us feel a certain type of connection to the land and to ourselves. Here, through travel coaching & travel design, we have curated a deeply personal experience where we connect individuals based on their unique emotional, social, spiritual needs to the best destinations & spaces fitted to their self-discovery journey.

Read more

South Pond fARM  

Explore South Pond

In the heart of the countryside, South Pond embodies transformation and reinvention. Once a rundown farm, it’s now a serene haven where rustic charm meets refined creativity. Danielle French, inspired by simplicity and connection, transformed the land and its structures, crafting a destination for weddings, retreats, and celebrations. From restoring a collapsing barn to converting a chicken coop into a romantic escape, Danielle’s vision brought life back to this historic farm.South Pond is more than a venue—it’s a story woven into every handcrafted detail, from vintage tea sets to farm-to-table meals. It offers a tranquil retreat, a place to reconnect with nature, creativity, and tradition. Danielle’s journey, featured on Netflix's Taste of the Country, has drawn visitors from across the globe, celebrating the magic of transformation and the beauty of a simpler, connected way of life.South Pond is not just a place; it’s an embrace of creativity, resilience, and the enduring charm of rural living.

Iron Horse Ranch

Explore Iron Horse Ranch 

Welcome to Iron Horse Ranch, a place where creation is driven by purpose and a deep connection to nature, not mere practicality. The barn was built as a space for joy and community, where the sound of stomping feet on hardwood floors and echoes of laughter fill the air, evoking a sense of timeless celebration. Inspired by the power and elegance of horses, the ranch stands as a sanctuary for travelers—human and animal alike. It offers a safe haven, a place to rest, reflect, and find solace away from the weight of the world. Rooted in the belief that freedom and comfort should coexist, Iron Horse Ranch is a testament to thoughtful design and meaningful purpose.

The MAX APARTMENTS

Explore Max Apartments

The Max Haus in Sibiu is more than just a place to stay, it’s a space where time slows down, and life becomes intentional. Surrounded by wooden beams that symbolize growth and stability, the thoughtfully designed apartments offer a retreat in the heart of the city. During my month-long stay, the Max Haus grounded me, providing moments of peace and creativity amidst the charm of Sibiu. From waking up to the aroma of freshly baked bread at the local bakery to wandering the colorful streets for inspiration, the experience embodied the essence of slow living.More than a home base, it became a sanctuary for connection, whether cooking dinner with friends, laughing over wine, or dreaming up new projects. The Max Haus blends minimalist design with heartfelt touches, making it the perfect haven for nomads seeking culture, connection, and comfort in the vibrant, welcoming community of Sibiu.

Astra Heritage Lofts

explore astra Heritage lofts

Step into Astra Heritage Loft, a cozy 4th-floor retreat featuring two thoughtfully designed studio apartments, perfect for couples, solo travelers, or business guests. With stunning views of Sibiu’s iconic Clock Tower and Orthodox Cathedral, this is more than just a stay—it’s your home away from home in the heart of the city.

Creating a space where guests can feel truly at ease is at the heart of Astra Heritage Loft. Each studio has been designed with comfort and warmth in mind, offering a fully stocked kitchenette, inviting decor, and an ambiance that makes you feel like you belong.

Whether you're here for a short visit or an extended stay, this is a place where you can slow down, recharge, and connect with the vibrant charm of Sibiu. Nestled at the corner of Balcescu and Tribunei, just steps from Astra Park, you’re surrounded by Sibiu’s best, local flavors at Casa Frida and Lumos Café, and the enchanting streets of Piata Mare and Piata Mica. Astra Heritage Loft is more than a destination, it’s a place where you can settle in, find inspiration, and create lasting memories in a space that feels uniquely yours.






DOMINIC BOUTIQUE Lodges

Explore dominic boutique

Dominic Boutique, located in the charming village of Cloașterf, Romania, offers a serene retreat where modern life slows down, inviting you to embrace the beauty of simplicity. Situated in a picturesque setting surrounded by nature, this boutique stay seamlessly combines rustic charm with meticulously curated interiors sourced from around the globe.

Each detail tells a story, creating an atmosphere that feels both grounded and inspiring.Awaken to the soothing crow of roosters and the warm embrace of sunrise—a natural rhythm that reconnects you with the tranquility of village life and your ancestral roots.

Cloașterf’s peaceful surroundings encourage reflection, creativity, and a sense of presence. Whether you’re enjoying quiet moments with loved ones, exploring the area's rich cultural heritage, or simply unwinding, Dominic Boutique provides the perfect setting to disconnect from distractions and rediscover what truly matters.

More than a place to stay, Dominic Boutique in Cloașterf, Romania, is a destination that nourishes the soul, inspires creativity, and fosters meaningful connections with yourself, others, and the world around you.

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"Professional, qualitative, detail-oriented service that helped our niche hotel redefine itself & create a new standard of luxury."
"On behalf of the Sibiu Tourism Board, it is my pleasure to recommend Nicole Draguş - Luxe Home Life - and her services. Our tourism board was created in 2006 and, ever since, we’ve had a lot of specialists hired out of whom Nicole stands out as a great professional. She is serious, dedicated and extremely creative. She worked together with us on a project for several months, promoting Sibiu as a Sustainable tourist destination for the national and international market. During this time, Nicole collaborated with various private operators and public institutions. She succeeded in accomplishing all of our deadlines and reached our goals. However, it’s not just her professional skills that impressed us. Nicole was a joy to work with because of her amazingly positive attitude and eagerness to stick to deadlines and responsibilities. Her“can-do” attitude and willing approach was also necessary and valued not just by our team, but also by all of our other partners and collaborators that we work with. Therefore, we highly recommend Nicole and her services!"
"It was a pleasure working with Nicole, professional services delivered right on time. Highly recommend her! "

Contact

Hamilton, Canada

Sibiu, Romania

nicole@luxehomelife.com