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A Travel & ACCOMMODATION Boutique Marketing Agency

Capturing the stories of Unique homes, spaces & places through language & a lens

THE BLOG

Luxe

Home

Life

A Travel & ACCOMMODATION Boutique Marketing Agency

Capturing the stories of unique homes, spaces, & places through language & a lens

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About Us

Nice to
Meet You !
Hi, I’m Nicole, founder of Luxe Home Life. Luxe Home Life was brought to life together with talented creators, inspired by my love for mindful travel and the idea of creating a sense of “home” wherever you go. From eco-domes in Canada’s forests to seaside retreats in Tenerife, each space holds a story shaped by its unique setting and community. My team and I collaborate with Airbnb hosts, boutique hotels, and eco-lodge owners, using photography, videography, and design to capture the essence of these places. We emphasize sustainable, intentional travel that goes beyond the walls of a rental, inviting travelers to connect with the heart of each destination.Ready to share the story of your space? Let’s bring it to life together.


Let's Meet!
Mission: Committed to Sustainable Travel

A More Conscious Way to See the World

At Luxe Home Life, our mission is to champion the beauty of “slow” and intentional travel, encouraging travelers to immerse themselves in the local culture, activities, and amenities at each destination. By inspiring guests to explore more thoughtfully, we promote a sustainable approach to travel that benefits both the visitor and the community. We work closely with local vacation rental owners, using storytelling to reveal the magic of “everyday” moments in each stay—moments that transform a space into a true home away from home. Our intimate, “day-in-the-life” content builds trust and connection between hosts and guests, fostering lasting bonds and a deeper respect for each location. Luxe Home Life exists to create memorable, sustainable travel experiences that unite destinations, hosts, and guests in shared stories and meaningful connections.

- Founder, Nicole Dragus
  • Find us On
  • Instagram
01
Content creation
& visual storytelling  
Luxe Home Life specializes in capturing the unique essence of each space through high-quality photography, videography, and design. Our team collaborates with vacation rental owners, boutique hotels, and eco-lodges to create visually stunning, story-driven content that highlights the charm, culture, and ambiance of each destination. This content is designed to engage travellers, foster connection, and inspire bookings.
Book Discovery Call
02
Branding & Marketing
strategy for unique accommodations
Branding with Luxe Home Life goes beyond visuals—it’s about creating an identity that resonates with travellers. We work with property owners to develop a unique brand story that reflects their space’s character and local culture, helping their Airbnb or boutique stay stand out in a crowded market. Through engaging storytelling, cohesive design, and personalized marketing, we attract guests who value authentic, meaningful stays.
Set Up Content Plan
03
Design consultation
for hospitality spaces
With years of experience in interior design and real estate, we offer tailored design consultations for boutique hotels, eco-lodges, and unique accommodations. We collaborate with owners who prioritize sustainable travel, creating spaces that resonate with travelers seeking authenticity and connection. Our consultations enhance aesthetics, reflect local culture, and craft a “home away from home” experience for guests.
Launch Your Social Media

Services

Service
01
Short- Form Video Services
Showcase your property, local community, and unique products with high-quality, professionally edited videos. Includes destination highlights, rental property reels, and product-focused add-ons.
Service
02
Photography
Capture your property’s charm, local community highlights, and unique experiences with editorial-style images. Includes property shoots, destination photography, and product cross-promotion
service
03
Influencer Marketing & Social Media Outreach
Boost visibility and drive bookings by showcasing your rental through our accounts, reaching thousands monthly. Includes tailored content, 30 posts/month, growth insights, and influencer partnerships.
service
04
Travel Branding
We help boutique hotels, eco-lodges, and vacation rentals craft unique identities that resonate with travelers. Includes brand storytelling, audience strategy, visual branding, and marketing insights.
service
05
Interior Design Consult
We create “home away from home” spaces with thoughtful design and local charm. Services include enhancing aesthetics, infusing sustainable practices, and crafting experiences that inspire and connect.
travel resource.
·
coming soon
·
visit www.withinelement.com
A Transformational Travel Experience

We are first and foremost adventurers. Our passion is for travel & we explore the world to find the best experiences that different destinations & places have to offer. We believe that travel has the potential to transform individuals from the inside - out & our mission is to capture & create these experiences.

This platform is dedicated to gaining a deeper understanding of what it is about different places & spaces that make us feel a certain type of connection to the land and to ourselves. Here, through travel coaching & travel design, we have curated a deeply personal experience where we connect individuals based on their unique emotional, social, spiritual needs to the best destinations & spaces fitted to their self-discovery journey.

Read more

South Pond fARM  

* All pricing is dependent on the time available to us in the space at the respective location. *

Request Photography Pricing 

1. Destination Photography
Capture the essence of local businesses and community highlights with professionally styled images.
Includes:

30 editorial-style, high-resolution images
Professionally edited and delivered within 2 business days

2. Rental Property Shoots
Showcase your property’s unique charm with lifestyle-oriented and detail-focused photos.

Includes:
30 editorial-style photos (property and architectural details)
High-resolution gallery, delivered within 2 business days

Social Media Exposure: Stories and feed posts on @nicoledragus & @diabuga

Model-Featured Photos: Lifestyle shots with models to create emotional guest connections

3. Commercial Product Photography (Add-On)
Feature local products within your space to cross-promote with businesses.

Includes:
15 editorial-style, high-resolution photos of products in use or integrated into the space

Iron Horse Ranch

*All pricing is dependent on the time available to us in the space at the respective location.*

Request Short Form Video Price 

1. Destination Short-Form Video
Two engaging short videos showcasing the local community and businesses, highlighting the best things to see and do in the area

.2. Rental Property Short-Form Video
Three short videos featuring daily life interactions within your rental, filmed with a model to inspire authentic connections. High-definition, professionally edited, and set to popular music tracks, perfect for social media.

3. Commercial Short-Form Video (Add-On)
One short video per product showcasing its use within the space, seamlessly integrating it into the story of the home.

High-definition, professionally edited, and set to music.

MAX APARTMENTS

Request Social Media price 

Collaborate with us to grow your reach, strengthen social media relationships, and drive direct bookings.

Through our personal accounts, which reach thousands of engaged followers monthly, we showcase your rental and connect it with the right audience.

Includes: Content tailored to your target audience

Up to 30 collaborative posts/month (photos, videos, reels, stories)Insights on audience engagement and growth

Strategic partnerships with influencers and industry leaders

Active audience interaction to build relationships and trust

Astra Heritage Homes

experience it here

01. Custom Curated Vacation Rental Editorial Style Magazine Booklet

We specialize in creating spaces that feel like a “home away from home,” combining thoughtful design with authentic local charm.

With years of experience in interior design and real estate, we collaborate with boutique hotel and eco-lodge owners to craft environments that inspire connection and reflect their unique stories.

Our Consultations Focus On:
Enhancing the aesthetic and functionality of your property.
Infusing local culture and sustainable practices into the design.
Crafting spaces that resonate with travellers seeking authentic, memorable experiences.


Whether you’re reimagining a rental or curating a boutique stay, we help you design more than just a space—we help you create an experience that guests will carry with them long after they leave.






DOMINIC BOUTIQUE

Experience it here

Dominic Boutique, located in the charming village of Cloașterf, Romania, offers a serene retreat where modern life slows down, inviting you to embrace the beauty of simplicity. Situated in a picturesque setting surrounded by nature, this boutique stay seamlessly combines rustic charm with meticulously curated interiors sourced from around the globe.

Each detail tells a story, creating an atmosphere that feels both grounded and inspiring.Awaken to the soothing crow of roosters and the warm embrace of sunrise—a natural rhythm that reconnects you with the tranquility of village life and your ancestral roots.

Cloașterf’s peaceful surroundings encourage reflection, creativity, and a sense of presence. Whether you’re enjoying quiet moments with loved ones, exploring the area's rich cultural heritage, or simply unwinding, Dominic Boutique provides the perfect setting to disconnect from distractions and rediscover what truly matters.

More than a place to stay, Dominic Boutique in Cloașterf, Romania, is a destination that nourishes the soul, inspires creativity, and fosters meaningful connections with yourself, others, and the world around you.

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"Professional, qualitative, detail-oriented service that helped our niche hotel redefine itself & create a new standard of luxury."
"On behalf of the Sibiu Tourism Board, it is my pleasure to recommend Nicole Draguş - Luxe Home Life - and her services. Our tourism board was created in 2006 and, ever since, we’ve had a lot of specialists hired out of whom Nicole stands out as a great professional. She is serious, dedicated and extremely creative. She worked together with us on a project for several months, promoting Sibiu as a Sustainable tourist destination for the national and international market. During this time, Nicole collaborated with various private operators and public institutions. She succeeded in accomplishing all of our deadlines and reached our goals. However, it’s not just her professional skills that impressed us. Nicole was a joy to work with because of her amazingly positive attitude and eagerness to stick to deadlines and responsibilities. Her“can-do” attitude and willing approach was also necessary and valued not just by our team, but also by all of our other partners and collaborators that we work with. Therefore, we highly recommend Nicole and her services!"
"It was a pleasure working with Nicole, professional services delivered right on time. Highly recommend her! "

Contact

Hamilton, Canada

Sibiu, Romania

nicole@luxehomelife.com